CHARACTER MATTERS - WIN the "Inside Scoreboard"

Character Matters encourages, equips and empowers coaches to intentionally integrate character in their sport. 


The essence of coaching has more to do with character and contribution than wins and losses. It is measured in strong character and changed lives not trophies, status or statistics. Real success transcends the bottom-line. 

Can you imagine a common thread woven throughout an entire program to establish a character culture unlike anything else in the country. Character produces results and maintains excellence. This can describe your program!


Most coaches know the importance of character but long for a game plan and practical tools to develop it in their players. Our training and curriculum gives coaches a common thread that can be woven throughout their program and puts everyone on the same page to establish, strengthen and unify a character culture.


We have empowered hundreds of coaches nationwide to make a positive contribution to their team, school and community with our Character Game Plan.

Become a Character Matters Team or School this year!

Print off Key flyers for Teams and Schools

Our Game Plan
A look at what we do and how we do it. Three key stages to walk out the Process to make character development a reality. We are here to help make that happen.
Adobe Acrobat document [876.5 KB]
Take the Survey
How do you Measure up Coaching Character? Take the survey and see what level you are at.
SURVEY Are you Coaching Character.pdf
Adobe Acrobat document [368.7 KB]
2020-21 FINISH STRONG Character Curriculum
This powerful resource give you a Game Plan to execute a Theme of the Week for your season. r Become a Character Matters Team!
Adobe Acrobat document [1'009.7 KB]
What you get as a CM SCHOOL
Details the game plan and resources when you Become a Character Matters School! Get your entire athletic department on the same page to build a Character Culture.
What you get as a CM SCHOOL.docx
Microsoft Word document [115.0 KB]