Our Character Matters Game Plan encourages, equips and empowers coaches to intentionally integrate character in their sport. That’s where sports and character collide and coaching fulfills its purpose and lives change.


Most coaches know the importance of character but long for a game plan and practical tools to develop it in their players. Our training and curriculum gives coaches a common thread that can be woven throughout their program and puts everyone on the same page to establish, strengthen and unify the culture.


We have empowered hundreds of coaches nationwide to make a positive contribution to their team, school and community with our Character Game Plan. Become a Character Matters Team or School this year!

Print off Key flyers for Teams and Schools

Our Game Plan
This is what Character Matters does and can look like in your program!
Adobe Acrobat document [1.6 MB]
Why Coach Character?
Our number 1 handout to coaches. This is why we coach!
Why Coach Character.pdf
Adobe Acrobat document [2.5 MB]
DON'T HOLD BACK Curriculum flyer
Become a Character Matters Team and order you curriculum to clearly communicate character by executing a Theme of the Week with your Team
TEAM Curriculum Flyer DHB.pdf
Adobe Acrobat document [1.6 MB]
SCHOOL Package flyer
Become a Character Matters School and have exceptional training for your coaches and a common character curriculum for your entire athletic dept. so everyone is on the same page!
SCHOOL Package Flyer DHB.pdf
Adobe Acrobat document [736.3 KB]