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ABOUT CHARACTER MATTERS
Building Champions with Character
In today’s world, people are hired for their skills and fired for their character. In sports, we reward athletes and teams based on results and outcome of performance, but not on the Character Qualities that drive the outcome. Character Matters believes the most influential voice in a program is THE COACH, and by equipping coaches with a systematic tool to recognize and reward the character of an athlete, we instill in them the habits developed in sport to go on and achieve success in life. We believe that without intentionally coaching character, we risk our student athlete’s not only never understanding the character qualities developed through their dedication to their sport, but never realizing the true potential of their own Character.
Our Story
Stemming from a coaching family that goes back generations, Character Matters is a relationship driven program that aims to educate, empower, and equip coaches with a systematic tool to intentionally integrate Character Development into their coaching style. Based in Arizona, for over two decades Character Matters has worked with coaches and programs all over the country to help build a Character Culture where the person is valued before the player, the direction of development is valued over the speed of it, and where “well done” is always better than “well said.”
Meet The Team
Wade Salem
Founder & CEO
With over 35 years of experience working directly with coaches and programs, Wade has worked tirelessly to make an impact that extends beyond the game. Coming from a long line of coaches and after a playing career at NAU and oversees, Wade found his calling helping empower coaches to develop not just the player, but the person as well.
Jordan Salem
Manager of Operations
After a collegiate basketball career cut short, Jordan turned his attention to the study of Cultural Anthropology. Over the next decade Jordan spent research time studying what makes up culture, and how every small part of the whole is not only important, but necessary to creating a successful and thriving environment. He found that the common denominator in sustained success of any group was not only performance, but the daily habits/systems of a person, a group, and the community as a whole.
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