Women's Book and Retreat 

Wade is the Founder and President of CHARACTER MATTERS in Arizona which helps coaches incorporate character within their programs. He comes from a coaching family and has worked almost two decades with hundreds of coaches and teams from every level. From playing, coaching and consulting, Wade brings a unique insight and clarity into coaching character. He's an exceptional leader, speaker and author of character curriculums. Wade is dedicated to educating coaches to discover the qualities needed to be complete. 


To find out how Character Matters can work with you, please contact: 

Wade Salem, Founder and President

814-450-6450 or email: wade@coachcharacter.com

There's a difference between success and fullfilment.



The Healing of a Woman

A Collection of Poetry by Jamie Salem


Every single issue you deal with today is a character issue. We live in a day when “image” is more important than character and “style” counts more than substance. We tend look at outward appearances and ignore the essential qualities that lead to excellence.


It’s time to change our priorities.


What are you looking for in your players? Is it size, speed and talent? What about the strength of their character, the integrity of their play, and how they response to extreme situations? Look deeper and you’ll see the real difference character makes!


Character is the difference maker not only to improve performance, attitude and teamwork but also to produce quality people on and off the field.


To Engrave means to “impress deeply”. Let’s make every effort to Engrave the character qualities to be complete in those that have been entrusted to us. 


“What lies behind us and what lies before us are tiny matters
compared to what lies within us.” - Ralph Waldo Emerson





Build the Program - Coach the Player - Influence the Person