Our Character Game Plan has helped coaches nationwide incorporate character into their program in a powerful way. Here is what they have to say:

Mayfield 2010 State Championship




“In my twenty five years of coaching at all levels, Character Matters is one of the finest things I have seen for coaches to really make a difference in the lives of your players.”

Michael Bradley, Head Football Coach,

Mayfield HS, Las Cruces NM






"As an athletic director, CM has provided incredible and practical resources that can be implemented to achieve what I have always wanted and expected from our coaches, players and teams to change lives through sports."

Cindy Riley, AD, Desert Christian HS, AZ


Central Dauphin 2011 FB State Champs

“Wow!!!! What a season…lots to tell you and we are so excited to win the State Title this year!!!  I had the opportunity to sit down with Coach McNamee and evaluate your program and we are a firm believer that what you are providing us is helping our T-E-A-M reach success on the field, in the community and in the classroom! THANK YOU!”

Thomas W. Zimmerman, FB Booster President, Central Dauphin HS,




“I wanted to thank you for the Character Matters program. This year’s “Finish Strong” theme was excellent…on our player’s end of the year evaluation almost every player thought it was very valuable and that it gave them things to think about, not only in football but in life.  Once again, thanks for everything.”

Jeff Bowen, Head Football Coach, Westview HS, AZ


Mercyhurst Prep Football Character Award



“I have been dreaming for something like this for years that I can share with my team. This was the missing piece to my coaching. Each year we just get better implementing it. It is a HUGE part of what we do and why I coach.”

Matt Morgan, Head Football Coach,

Mercyhurst Prep, Erie, PA

"I don’t think it is a question of whether or not coaching this way works anymore, but why, as coaches, are we hesitating to incorporate character in our coaching. When that happens, we all win."

Buckley Cook, Harding Middle School, PA